Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world. Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
LATAM Market Strategy Manager
Apply for this role
About this Position
We’re looking for a Market Strategy Manager to join our LATAM Marketing & Strategy team. In this role, you will be working cross-functionally to shape market strategies that drive growth and innovation. You will be leading key strategic initiatives, ensuring
timely execution across the region.
This role offers a unique opportunity to work at the intersection of global vision and regional execution—partnering closely with Country Sales Heads, Application Engineers, Product & Development Managers, and Leadership Team members to unlock market
potential and deliver impactful results.
What you´ll do
- Lead and execute regional market strategy to support business growth and achieve financial targets
- Identify growth opportunities and translate market and customers insights into actionable initiatives that empower Sales teams to win new customers and expand market share
- Drive marketing initiatives and guide content development for customer activation campaigns
- Ensure market landscaping and competitive landscape to guide strategic discussions
- Map segment needs and collaborate with Product Managers to shape portfolio strategy
What makes you a good fit
Education & Experience:
• Bachelor’s degree in Business, Marketing, Engineering, or a related technical field
• Minimum of 5 years’ experience in commercial roles (e.g., Marketing, Sales, Business Development, Key Account Management) Experience in strategy roles is a plus
• Proven ability to define and execute strategic priorities in dynamic environments
• Familiarity with sustainability trends and customer expectations in Packaging and Consumer Goods sectors is also a plus
Skills & Mindset:
• Strategic thinker with strong business acumen and analytical capabilities
• Customer-centric and growth-oriented—you see opportunities where others see challenges
• Exceptional communicator and influencer—able to align diverse stakeholders and drive collaboration
• Execution-focused—you turn ideas into results with clarity and purpose
• Project management mindset—organized, proactive, and results-driven
• Change champion—skilled at articulating value and driving adoption of new processes
• Fluent in English; advanced Spanish skills highly desirable
JOB ID: 26092754
Job Locations: Brazil, São Paulo, Jundiaí
Contact information for application-related questions: Recruitment.LATAM@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.